Telecoms Tech Research
Oct 7, 2022
Apple Seems Bullish on AR - Yet Not on the Metaverse. Why?
On September 30th 2022, Apple CEO Tim Cook spoke to Dutch news outlet Bright about the future of augmented reality (AR) and the metaverse. On AR, Cook was bullish, stating that it "won't be that long" until we look at life without AR as we now look back to a life before the internet or smartphone.